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Creating a Campaign – Multiple Choice Survey

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Sending Messages > Campaigns

This guide covers creating a Multiple Choice Survey. A Survey is an automated campaign that asks a question and responds to the user’s answer. The Multiple Choice Survey consists of a question with two or more valid answers. The system will automatically place the answer options at the end of the message. For more information about survey campaigns and creating other types of surveys, see the Creating a Campaign – Survey Overview article.

Create a Survey Campaign

  1. Expand Send Messages in the left sidebar and select Campaigns.
    Navigate to Campaigns Page
  2. Click the Create Campaign dropdown and select Survey to open the New Survey Campaign window.
    Click Create Campaign Survey
  3. Enter your campaign’s name in the Name textbox.
  4. (Optional) Expand the Advanced section.
    • Language – Select the language to use for the campaign. Survey campaigns only support a single language.
    • Subscription – Select the subscription to use for this campaign. The default subscription will be selected.
    • Single Use – If checked, the end-user will receive a message from this campaign only once. Note: Don’t set it to Single Use until testing is complete.
  5. Click Next to go to the survey page.
    Enter Campaign Name

Survey Page

  1. Select Multiple Choice.
    Survey - Select Multiple Choice Type
  2. Enter your initial message in the Question textbox.
    • (Optional) Drag Dynamic Values into the message to use.
  3. (Optional) The response from the contact can be stored as an attribute. To do this, click the Contact Attribute dropdown and select the attribute to store the response.

    For Multiple Choice Surveys, the attribute must be Text (String) type. If you receive an error message when submitting the survey. Ensure that the Type of Data for the Contact Attribute you are using is Text (String) type.

    Survey - Create Question
  4. Enter a valid answer in the Answer textbox of each row. Note: These answers will be presented as a numbered list at the end of the message for the user to select from.
    Survey - Enter Valid Answers
  5. (Optional) The Stored Value textbox allows you to replace the default Answer value with a value of your choice when saving the end-user’s response to a Contact Attribute. This feature can be helpful if you want to store a different value than the actual answer. For instance, if your answer options are TenTwentyThirty, and None and your stored value options are 102030, and 0, respectively, then if the user selects Twenty, the value 20 will be held in the Contact Attribute instead of Twenty.
  6. To add an answer, click New Answer and enter the answer value in the Answer textbox.
    Survey - Add Valid Answer
  7. To edit the response to each answer, click the Response box under the Answer box in the flow chart.
  8. Enter your message in the Response textbox.
    Survey - Enter Response
  9. To use a different response for each answer:
    1. Select the Question box in the flow chart.
    2. Click the Follow Up dropdown and select New → Final Message.
      Survey - Create New Final Message
    3. Enter your message in the Response textbox.
      Survey - Enter Response
    4. Repeat these steps for every Answer that you want a unique Response to.
  10. Return to the Question box in the flow chart and ensure everything is correct.
  11. Click Next.
    Survey - Click Next

Review Page

  1. The Review page features an emulated phone that allows you to test your survey by sending messages and receiving replies.
    • Click Restart Test to clear the message thread on the emulated phone and start over with the initial message.
      Review - Test Simulated Survey
  2. (Optional) Check to test campaign – If checked, the campaign message will be sent to the specified contact once the campaign is created.
    1. Note: It is strongly recommended that you test all campaigns before making them live.
    2. Click the Text Channel dropdown and select the channel to send the test message. This should be the same channel you will use to send your campaign.
    3. In the Contacts textbox, enter the phone numbers to receive the test message. To enter multiple phone numbers, type a comma after the number, and the number will automatically be added to the list of contacts.
  3. Click Submit to create the campaign. The campaign message will be sent to the listed contacts if the Check to test campaign checkbox is checked.
    Review - Send Test Campaign
  4. After creating the campaign, a success message will appear in the upper right corner.
    Successfully Created
Updated on January 18, 2025
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