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Creating a Campaign – Two Way

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Sending Messages > Campaigns

The guide covers creating a Two Way SMS campaign. A campaign holds the message to send to end-users. Follow the instructions below to create a two-way SMS message campaign. Optionally, a Two Way campaign can send a predetermined response to any replies from end users.

A Two Way Campaign is necessary to receive replies from end users when using a Short Code. Long Codes will accept replies from both One Way and Two Way Campaigns.

Create a Two Way Campaign

  1. Expand Send Messages in the left sidebar and select Campaigns.
    Navigate to Campaigns Page
  2. Click the Create Campaign dropdown and select Two way to open the New Two-Way Campaign window.
    Click Create Campaign - Two way
  3. Enter your campaign’s name in the Name textbox.
  4. (Optional) Expand the Advanced section.
    1. Language(s) – Add or remove any of the supported languages. If multiple languages are selected, the Text Messages page will have a Message Content box for each language.
    2. Subscription – Select the subscription to use for this campaign. The default subscription will be selected.
    3. Single Use – If checked, the end-user will receive a message from this campaign only once. Note: Don’t set it to single use until testing is complete.
  5. Click Next to go to the Delivery page.
    Enter Campaign Name

Delivery Page

  1. Enter your message in the Message Content textbox. SMS messages have a character limit of 160 and will be sent as multiple messages whenever exceeding this limit. The Messages and Remaining counts displayed below this textbox indicate the number of messages that will be sent and the characters left for this message, respectively. TrueDialog supports message concatenation so that the user will receive a single message for carriers supporting concatenation.
  2. If checked, the Append “TxtSTOPtoEnd” checkbox will append “TxtSTOPtoEnd” to the end of your message once the campaign is created. You can remove or add this later by editing your campaign.
  3. (Optional) The Dynamic Values feature allows you to drag and drop contact attributes into the message. When a message with dynamic content is sent, the attribute value for each contact will be inserted into the message sent to that contact. If no value for the contact exists, [Empty] will be inserted.
    Enter Campaign Message
  4. The Distribution Account(s) feature allows you to select the account or accounts to route the end users’ replies. By default, your account is selected.
  5. When Ignore Assigned ID is unchecked, contacts with an Assigned ID will have their replies routed to that account. When Ignore Assigned ID is checked, replies from all contacts are routed to the selected Distribution Accounts, even for contacts with an Assigned ID. For contacts with an Assigned ID, this routing is valid for 24 hours from when the campaign is pushed. The Assigned ID routing resumes for a contact if 24 hours pass, the contact’s Assigned ID changes, or the contact is sent another campaign.
    Enter Distribution Accounts
  6. If Ignore Assigned ID is checked, the Reassign ID checkbox will be displayed, allowing you to change the contact’s Assigned ID to the account selected for Distribution Account.
  7. The Send response checkbox brings up a Response Message creator.
    1. Enter your message in the Response textbox.
    2. (Optional) Dynamic Values can be added to the message.
      Check Send response
  8. Click Next to go to the Review page.
    Click Next

Review Page

  1. The Review page features an emulated phone that allows you to test your survey by sending messages and receiving replies.
    1. Click Restart Test to clear the message thread on the emulated phone and start over with the initial message.
      Test Simulated Campaign
  2. (Optional) Check to test campaign – If checked, the campaign message will be sent to the specified contact once the campaign is created.
    1. Note: It is strongly recommended that you test all campaigns before making them live.
    2. Click the Text Channel dropdown and select the channel to send the test message. This should be the same channel you will use to send your campaign.
    3. In the Contacts textbox, enter the phone numbers to receive the test message. To enter multiple phone numbers, type a comma after the number, and the number will automatically be added to the list of contacts.
  3. Click Submit to create the campaign. The campaign message will be sent to the listed contacts if the Check to test campaign checkbox is checked.
    Send Test Message
  4. After creating the campaign, a success message will appear in the upper right corner.
    Successfully Created
Updated on January 18, 2025
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